Crescita Group

Our Team

Brian Hoerl – Growth Expertise

The foundation for a successful go-to-market strategy is built upon understanding the customer experience and the value you bring to it. With 30 years+ of expertise in sales and business development, Brian designs solution frameworks that align sales and marketing teams to establish customer intimacy and advocacy for sustainable revenue growth. As an SVP of Worldwide Sales, he built world-class teams, transformed sales organizations, and grew bookings from $100M to $1B.

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Phil Juliano – Growing Your Brand

Phil has spent his career building leading global brands. Starting in his early years on Madison Avenue in the consumer world, he has spent the last 20 years building brands in enterprises that develop and market technical products to business audiences. Sales, Organizational Excellence and Innovation are all essential to your growth and success. Yet it is imperative for organizations of all sizes to build and cultivate the right brand and messaging to customers. Doing that can help ensure that your business growth is built to last. Keep in mind, if you don’t properly position your brand in the marketplace, your competitors will- but in a much less positive way.

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Lisa Koss – Growing A Successful Organization

Lisa is a trusted change leadership expert. The best ideas in the world cannot be successfully implemented without effective leadership and followership. Sustainable growth requires it. Lisa has spent her career supporting organizations to achieve their goals by engaging the people who are a part of a change. She is steeped in the latest research on leadership and employee engagement in the new world of work, post-COVID. She works as an advisor, process consultant, executive coach, and executive leadership development expert, working effectively in culturally-diverse and global environments.

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Norm Malnak – Growing Innovation

Transforming technical challenges into business opportunities is the art and science of solution engineering. With more than three decades of hands-on experience in understanding and solving complicated engineering challenges, Norm has led innovation and technological success for one of the world’s leading defense, space, and information security organizations. In his pivotal role as Vice President of Engineering at Lockheed Martin, Norm helped architect technical solutions for the high-profile AEGIS Combat System and the F-35 Joint Strike Fighter program. He blends critical thinking and technical acumen to collaboratively unlock, troubleshoot, and define the best path forward.

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Andy Sniezek – Growing and Evolving your Brand Identity

Successful organizations recognize the value in leveraging creativity as a force for growth.
As creative intelligence becomes embedded in the foundational strategy for success, expertise in visual and experiential design takes on a more critical role in building and sustaining a competitive edge. That’s where Andrew comes in. With two decades of experience in creating and launching diverse B2B and B2C visual brands, Andrew hones purpose-driven strategies to elevate customer value through engaging design and thoughtful execution. As a consummate problem-solver, he blends intuitive thinking, analytical insight, and creative reasoning to bring brands to life across tactile, virtual, traditional, and social channels. 

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